Category: Engineering Growth
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Attn B2B Sellers: A New Tech Stack Is Emerging!
A new B2B tech stack is emerging because outbound sales and growth people have been forced to innovate in a hyper competitive environment. I track the history and future of the B2B sales tech stack.
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STOP. SPAMMING. YOUR. FUTURE. CUSTOMERS.
It is the rare CEO or sales leader who isn’t at least a little ashamed uncomfortable with the things their prospecting and lead generation teams need to do to meet their targets. Maybe they don’t want to spam future customers with generic emails, unsolicited phone calls, and $10 gift cards either?
Engineering Growth 