Engineering Growth

B2B Growth and Sales automation community

  • Attn B2B Sellers: A New Tech Stack Is Emerging!

    Attn B2B Sellers: A New Tech Stack Is Emerging!

    A new B2B tech stack is emerging because outbound sales and growth people have been forced to innovate in a hyper competitive environment. I track the history and future of the B2B sales tech stack.

    Guillaume G Cabane

    April 11, 2022
    Engineering Growth
    B2B marketing, emerging tech stack, future of growth automation, marketing automation
  • STOP. SPAMMING. YOUR. FUTURE. CUSTOMERS.

    STOP. SPAMMING. YOUR. FUTURE. CUSTOMERS.

    It is the rare CEO or sales leader who isn’t at least a little ashamed uncomfortable with the things their prospecting and lead generation teams need to do to meet their targets. Maybe they don’t want to spam future customers with generic emails, unsolicited phone calls, and $10 gift cards either?

    Zaki Mahomed

    February 22, 2022
    Engineering Growth

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